New clients - marketing platforms

Hey!

This may relate more to the firms rather than individuals who work independently even though I think the continuous demand of allocating new clients applies for everyone.

What are your approaches towards finding and communicating with prospects?
Which one would you consider as more effective approach between 'digital' and 'in-person'?
Do you use any platforms like UpSales or similar? Are they helpful?
Would you hire an external resource or you want to do in-house marketing? Why?

Since we have a diverse group of people here, I am also interested to see how this may differ in different countries/regions so don't be shy please! :)

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