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14h • 😺 Skool
!!! Skool Stories Is Back !!! This Episode Quietly Reveals the Blueprint for Growing a Community That Actually Works
The new Skool Stories episode with Kirby and Claire looks fun and light on the surface, but underneath it is one of the clearest maps I’ve ever seen of how people grow inside this platform — as creators, operators, and humans.
If you’re building a Skool (or thinking about it), this episode shows the real pattern of how people find their “place” here.
Most of us don’t come in knowing exactly what we want to build.
Most of us don’t come in with the “perfect niche.”
Most of us definitely don’t come in with a million followers.
What we do come in with is curiosity, some passion, and usually a chapter of life we’re trying to grow out of.
That’s where Kirby and Claire’s story hits home.
Claire didn’t join Skool to become a creator.
She joined because she was burned out from nursing, tried different jobs online, tested a few chapters that didn’t fit, and eventually landed in the role that matched who she naturally is: the person who makes things work.
The person who keeps communities running.
The person who brings warmth into a very fast-moving environment.
Not a “guru.”
Not a face of a brand.
Not a content machine.
A community operator.
And that’s the part people underestimate: Skool doesn’t just need creators.
It needs great operators, organizers, moderators, and support roles.
A lot of people thrive here without ever building their own community.
Kirby, on the other hand, came in as the first Skool investor. The first free community. The guy who learned by doing, by posting, by getting into creator beef (yes, the Hamza story), by helping big creators launch, and by absorbing the philosophy that drives the whole platform.
Two very different arcs.
One ecosystem that gives each person a place to evolve.
The other big thread in this episode is how launches really work.
They’re not complicated.
They’re not about having a big audience.
Some of the biggest wins on Skool came from people who started with 20 friends, did a quiet whisper, and built the community with them instead of for them.
And then there’s the IRL shift.
Everything online feels like a game until you meet someone in person who says:
“You changed my life.”
That’s why the games events matter. That’s why small meetups matter.
That’s why the simple stuff (water, seats, a space to talk) matters more than we think.
The final reveal: Skool is moving toward member distribution.
Creators won’t be on their own forever.If your community is good, the platform will bring people to you.
This is the moment to get your foundations in place.
Whether you're a creator, a supporter, or someone still figuring out your lane, the message is simple:
Show up.
Try things.
Pay attention to what feels like home. Build with people, not for them. Let the next chapter reveal itself.
This episode shows exactly what that looks like.
SUMMARY
Skool Stories drops us into a genuinely warm, behind-the-scenes conversation with Kirby, Claire, and Andrew. It’s not just a fun reunion episode.
It’s a map of how people grow inside the Skool ecosystem, how talent emerges from unexpected places, and why Skool becomes a home for creators, operators, and supporters alike.
The story moves through origin journeys, early investments, accidental pivots, creator drama, high-stakes launches, burnout, reinvention, IRL connection, community arcs, and the bigger vision of where Skool is heading.
The thread connecting everything: people discover who they are by participating, not by planning.
It reveals something profound: Skool is not simply software; it’s a world that develops you.
Each “character” finds their perfect role through trial, mistakes, community, and showing up — not through an airtight plan.
⭐ HIGHLIGHTS
- Kirby was the first Skool investor and launched the first-ever free community.
- Claire transitioned from nursing to online work, then into Skool operations — finding her real lane by supporting creators, not being one.
- The Hamza/Kirby drama accidentally became one of the biggest catalysts for creator growth on Skool.
- Launches work for big audiences and for people with 20 friends — if you whisper, tease, and build with them.
- The real magic happens when creators stop overbuilding and start doing things with people.
- The “Games Era” accelerated platform culture and forced identity shifts for creators.
- IRL connection deepens everything — it collapses the “is this real?” barrier.
- Many creators burn out because they run their business like an overloaded nurse: too many patients, no boundaries.
- Operators and growth-support people (like Claire) are equally needed in the ecosystem — not everyone should start a community.
- The next major Skool frontier is membership distribution — bringing members to communities the way TikTok brought viewers to creators.
💡 TAKEAWAYS
- People find their role in the Skool ecosystem by trying things, failing things, and noticing what feels like home. Real passion reveals itself through repeated attempts, not introspection.
- Creators succeed faster when they stop building in isolation. Post. Gather feedback. Build with the community. Adjust. Repeat.
- Launches aren’t about an audience size — they’re about energy, timing, and clarity.Whisper. Tease. Warm. Release.
- Support roles inside Skool communities are untapped opportunities. Moderators. Growth operators. Admins. Community stewards. Many people thrive here more than as creators.
- The IRL layer is a multiplier. Online feels virtual until you meet someone who says, “Your work changed my life.”
- Creators who treat Skool like a game — without losing themselves in it — grow the fastest. The competitive tension creates momentum, but the maturity comes from stepping back and recalibrating.
- Skool’s long-term direction is distribution. Once member acquisition becomes platform-driven, creators who are ready will surge.
🧭 ACTION STEPS (for Skool Builders, Creators & Operators)
- Do a network audit. Collect every person, DM, contact, or past conversation. This becomes your “zero audience” launch base.
- Stop pre-building courses. Build with your community once they’re inside. You’ll create stronger, tighter solutions.
- Decide your lane: Creator or Operator. Ask:
- Add an IRL component to your community. Even small: coffee meetup, cowork session, local micro-gathering.
- Study the Schoolers archive. Kirby, Evelyn, Sam, and the Jams category = a silent PhD in Skool strategy.
- Document your arc. Every chapter becomes a post, lesson, or asset that pulls the right members to your world.
📣 Get the ABC WISE Skool Building 5-day challenge and 1:1 Action Plan when you join Explore WISE Skool Building
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!!! Skool Stories Is Back !!! This Episode Quietly Reveals the Blueprint for Growing a Community That Actually Works
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