The Launch Worksheet — Your Offer, Your Price
This worksheet takes about forty minutes. Do it in one sitting. Print it if you can — handwriting slows you down enough to be honest.
The rule: write what’s true today, not what you hope will be true. If an answer needs something you haven’t built yet, write “not yet.” That’s more useful than a guess.
Eight sections: what you can already do, who it’s for, what the problem costs them, your one offer, the math, your proof, your first ten names, and a five-day launch week.