How to be heard, trusted, and promoted.
The Metaphor:
Accuracy isnât about pulling the trigger harder.
Itâs about principles: breathing, sight picture, steady pressure. Miss those, and youâll miss the mark. Communication works the same way. Itâs why I write so much and post about this industry with such passion.
Pause before you start and think whether youâre adding noise or signal. Are you firing for effect or for fatality.
How that relates to communicating anything:
Headline/hook
Body/value
Conclusion/reward
Communicating with intent is like shooting with your sights on target.
Listening first keeps you aligned with the mission.
âIn order to be heard, first you must listen.â
The Payoff
Good communication whether itâs during operations, on the tools in the field or for business is about one thing.
Hitting the Target.
Listening is your aim. Know your audience and how to communicate with them.
Speaking/Writing is your shot. You need to master its delivery with tone, tempo, simplicity and truth.
Together if you get them right.
Youâll nail it. Every. Single. Time.
Skip this discipline, and youâll stay overlooked while others move forward.