SOCIAL Proof Party 20 Word Intro Party! Be the CEO of your Career! · AI for LinkedIn

SOCIAL Proof Party 20 Word Intro Party! Be the CEO of your Career!

1. Introduction (5 min)

Goal: Set the stage and establish relevance.

Opening Question: “If someone asked ‘What do you do?’ right now — could you answer it in 20 words or less?”
Reality Check: Most professionals stumble on the simplest, most predictable question. That costs them credibility and opportunity.
Workshop Promise: By the end of this session, you'll have a clear, concise, and compelling introduction that makes people say, “Tell me more.”

2. Mindset Shift: Be the CEO of Your Career (5 min)

Goal: Reframe how participants think about introductions and personal branding.

The CEO Mindset: You are the brand, the product, and the spokesperson.
Why It Matters: People buy clarity. Confusion kills deals, interviews, and opportunities.
Your 20-Word Intro: Think of it as your professional “elevator button” — it should open doors, not close them.

3. The Psychology of First Impressions (5 min)

Goal: Explain why this matters in hiring, networking, and sales.

The 7-Second Rule: People decide if they want to know more in seconds.
WIIFM Principle (“What’s In It For Me”): Your intro must answer this immediately.
Power of Curiosity: Your goal isn’t to tell them everything — it’s to make them want the next conversation.

4. Anatomy of a 20-Word Power Introduction (10 min)

Goal: Teach the structure and give examples.

A. Formula to Follow

[Who you help] + [Problem you solve] + [Result you create]

Who You Help: Be specific (e.g., “mid-sized companies,” “growth-stage founders,” “senior leaders”)
Problem You Solve: What pain point do you remove or goal do you accelerate?
Result You Create: The outcome they care about most.

B. Examples

“I help small businesses align financial, personal, and strategic goals so they scale with less chaos and more profit.”
“I guide executives through high-stakes career transitions so they land roles they love — faster and with higher pay.”

C. Common Pitfalls to Avoid

5. Workshop Practice: Build Your Own (5 min)

Goal: Apply the lesson in real time.

6. Closing & Next Steps (2-3 min)

Goal: Reinforce the message and inspire action.

Key Takeaway: Your introduction is your brand’s headline — not the whole story.
Action Step: Refine and use it in every conversation: networking, LinkedIn bio, interviews, even email signatures.
Final Thought: Be intentional. Great opportunities don’t go to the best — they go to the clearest.

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