Persona Party Replay - Watch this AI Persona Training · AI for LinkedIn

Joe Apfelbaum

May '25 • Posting Parties & Events

Persona Party Replay - Watch this AI Persona Training

Want to learn how to create your own PERSONA? Watch this class to learn how PERSONAs work.

Please share your takeaways in the comment below.

Mastering AI Personas with evyAI: A Comprehensive Guide

Based on insights from Joe Apfelbaum's evyAI Persona Party Workshop

Introduction: Why Personas Matter

In today's fast-paced digital world, having your AI assistant sound authentically like you can make all the difference in your online presence. As Joe Apfelbaum, CEO of evyAI, explains: "A lot of people have a big struggle where they have an AI but the AI doesn't really sound like you." The solution? Creating and refining effective AI personas.

This guide breaks down the essentials of mastering personas in evyAI to make your AI-generated content sound uniquely like you.

What is an AI Persona?

A persona in evyAI is essentially a set of instructions that tells the AI who you are and what role you want it to play. Think of it as programming the AI to understand your voice, preferences, and constraints so it can generate content that sounds authentically like you.

As Joe puts it: "A persona allows you to be able to tell the AI who you are and what its role is."

The 7 Elements of an Effective Persona

According to Joe's presentation, there are several key components that work together for effective

AI generations:

Identity: Who you are (your name, role, background)
Role: What the AI should do (comment, post, message, etc.)
Instructions: Specific guidance on how to complete the task
Constraints: What the AI should never do or say
Examples: Samples of your preferred tone and style
Goal: The purpose of the generation (establish expertise, build relationships, etc.)
Tone: The emotional quality of the content (professional, casual, enthusiastic)

Creating Your First Persona in evyAI

To create a persona in evyAI:

Open the side panel extension (not the overlay extension)
Click on the home button in the side panel
Select "Personas"
Create a new persona by clicking "+"
Fill in your persona details with specifics about who you are and how you want the AI to sound

Joe emphasizes: "The more specific you are, the better it's going to come out."

When to Use a Persona vs. Other Tools

Not every AI generation needs a persona. Joe suggests:

Use a persona for: Tasks you do repeatedly that require your unique voice (commenting on LinkedIn posts, replying to emails, creating content for specific platforms)
Use a template for: One-time tasks or when you need exact phrasing each time
Use the command box for: Quick, one-off generations that don't need your specific voice

"For some things I use a persona, for some things I don't use a persona," Joe explains. "The stuff that you do often, use a persona for that stuff."

Common Persona Types and Their Uses

Joe shared several of his most effective personas:

LinkedIn Comment Persona

Perfect for quickly engaging with posts on your feed. Joe's includes directions like "Be authentic, warm and direct" and constraints like "Never explicitly pitch products and services."

Post Enhancer Persona

Takes someone else's post and transforms it with your personal viewpoint. Useful for creating inspired but original content.

Content Summarizer Persona

Extracts key information from long content (like YouTube video transcripts) and presents it in a digestible format.

Chill Vibes Persona

Makes AI sound more casual and human by adding intentional imperfections: "use bad grammar, don't use perfect English, makes mistakes like real humans do when texting fast."

Comment Bank Persona

Rotates through different comment openers to avoid repetition, addressing Chris's concern about the AI always starting with "Exactly!"

Advanced Persona Techniques

Platform-Specific Personas

Joe demonstrated personas specialized for different platforms:

LinkedIn persona for professional networking
Facebook persona for more casual social engagement
Email response persona for business communications

Adding Constraints for Better Results

When the AI keeps doing something you don't want (like using exclamation points or saying "nailed it"), add specific constraints:

"Don't say nailed it. I literally said don't say nailed it. I used that word because it kept saying it over and over and over."

Using Unicode Formatting

Joe demonstrated how to create LinkedIn posts with bold text by instructing the AI to use Unicode formatting instead of regular text.

Training Your Persona with Examples

Providing examples helps the AI understand your preferred style: "Giving the AI examples is really really helpful."

Troubleshooting Persona Issues

If your persona isn't producing the results you want:

Be more specific: "If it's not doing what you want it to do, then you need to add more training."
Try different AI models: "If you're telling it something and it's not doing it, maybe change the AI that you're using."
Adjust scope: Sometimes less is more. "If you give it too much training it's actually not going to do what you want it to do."
Use the microphone: Sometimes it's faster to dictate specific instructions than to program everything into a persona.

Integration with Other evyAI Features

Joe emphasized that personas work best when combined with other evyAI features:

Templates: Can be injected into persona-based generations
Goals: Set the purpose of your generation
Tone: Adjust the emotional quality
Language: Change the output language
AI Model: Different LLMs (Claude, GPT, etc.) may respond differently to the same persona

Practical Applications Showcased

Joe demonstrated several practical uses of personas:

Rapid LinkedIn commenting: Using keyboard shortcut Alt+G to instantly generate and insert comments
Promoting a book in comments: Using a specific persona that references his book in natural ways
Turning YouTube transcripts into summaries: Extracting value from long-form content
Creating posts inspired by others: Transforming others' insights with his unique perspective
Responding to Facebook comments: Using platform-specific personas for consistent voice across channels

Resources for Learning More

Joe mentioned several resources for further learning:

evyAI Skool Community: Where users share and refine personas together
Daily Office Hours: Sessions where the team helps users build and optimize personas
Persona Library: A collection of example personas to adapt for your own use
Onboarding Sessions: For new users needing guidance

Conclusion: The Competitive Advantage

As Joe notes: "Most people don't even use AI period... so the fact that you're touching it and playing with it is a competitive advantage."

By mastering personas in evyAI, you can save significant time while ensuring your AI-generated content consistently sounds like you. Remember that AI is a tool to get you to 80% - you'll still want to add your human touch to make content truly yours.

The key takeaway? "If you don't train the AI, you're going to sound like everybody else."

Tell me what your favorite part of this party... would you attend it again?

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