LinkedIn 101 for BEGINNERS! MUST READ.
Want to learn LinkedIn?
This article breaks down everything you need to know to get up to speed on LinkedIn. We cover 10 different themes and answer over 100 common questions that people typically ask.
Its a must read for anyone that wants to learn LinkedIn even if you never used the platform.
1 Getting In & Finding Your Way Around Logging in, what you see first, the Feed, notifications, the main menu. Goal: orient the user so nothing feels intimidating the moment they land.
2 Building & Polishing Your Profile Viewing/editing your profile, choosing a headline, photo, banner, customizing the URL, adding skills, featured items, voice pronunciation, pronouns. A strong profile is your digital business card.
3 Connections 101 What “connection,” “follower,” and “newsletter subscriber” mean, 1st/2nd/3rd‑degree networks, how to add or remove connections, pending invites, blocking, LIONs, fake accounts, and unfollowing. Teaches the social graph and trust signals.
4 Messaging & Contact Info Direct messages, voice notes, group messages, finding someone’s email/phone, asking a question before accepting an invite, getting a conversation onto the phone. Shows how LinkedIn becomes a real‑world conversation tool.
5 Content Creation & Formats Writing posts vs. articles, polls, images, PDFs, video, hashtags, repost vs. repost‑with‑thoughts, scheduling/automation tools, using AI (e.g., evyAI) to write. Covers the mechanics of publishing and the options available.
6 Engagement & Algorithm Basics Leaving comments the right way, replies, getting 10+ comments fast, what “engagement” really means, why people ignore DMs, how to avoid “posting the wrong way,” what to do when someone likes or comments. Explains how visibility is earned.
7 Search, Filters & Prospecting Core search bar, filters (industry, title, location, gender, age proxies), saved searches, viewing who looked at you, finding active people, downloading/exporting connections, Sales Navigator vs. Premium, SSI score. This is where networking turns into pipeline building.
8 Events, Lives, & Communities Finding or creating Events and LinkedIn Live, inviting up to 1,000 people, Groups and group messaging, LinkedIn Learning, leveraging birthdays/anniversaries. Highlights community‑driven features that boost reach and authority.
9 Company Presence & Hiring Profile vs. Company Page, creating a Page, seeing employees, posting jobs, dashboards/analytics for Pages, cross‑posting to YouTube Live, livestream tools. Gives beginners a path from individual presence to organizational marketing.
10 Privacy, Settings & Safety Nets Account/privacy settings, turning off email alerts, adding/removing emails, backing up data, downloading full profile as PDF, blocking viewers from seeing your connections, spotting spam, removing pending requests. Ensures confidence and security while they learn.
If you didnt watch this yet, watch the 90 minute video
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Joe Apfelbaum
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LinkedIn 101 for BEGINNERS! MUST READ.
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