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Goal Setting Masterclass 2026 Replay
# GOAL SETTING MASTERCLASS 2026
## Actionable Transcript with Timestamps, Action Items & Key Takeaways
**Date:** December 2025
**Host:** Joe Apfelbaum, CEO of Ajax Union & evyAI
**Duration:** ~1 hour 34 minutes
**Topic:** How to Set and Achieve Your Goals for 2026
---
## EXECUTIVE SUMMARY
**Main Objective:** Learn a proven goal-setting process to make 2026 better than 2025, achieve fulfillment (not just success), and overcome limiting beliefs that prevent goal achievement.
**Key Stats Shared:**
- Only 8% of people achieve their New Year's resolutions
- 25% of people make the same resolution every year and fail
- 8 in 10 people say their life lacks an overall goal
- It took Joe 10 years to get 1,000 clients at Ajax Union, but only 1 year to get 1,000 clients at evyAI
---
## TIMED CONTENT BREAKDOWN
### 00:00 - 08:51 | INTRODUCTION & THE GOAL SETTING PROBLEM
**Key Points:**
- Most people either don't set goals or set goals they never achieve
- Success alone ≠ Fulfillment (Joe grew Ajax Union to $4M+ but felt unfulfilled)
- The way you show up determines the speed at which you achieve goals
- Main regret people have: Getting to the end of life and realizing they never really lived
**Stats Shared:**
- 45% of people make resolutions
- 17% sometimes make resolutions
- 38% NEVER make resolutions (fear of failure)
- Only 8% achieve their New Year's resolutions
**Joe's Success Stories:**
- Goal: 1,000 selfies with 1,000 CEOs → Got on stage with Gary Vaynerchuk to achieve it
- Published 5 books (6th book "High Energy Prompting" coming 2026)
- Created "99 LinkedIn Hacks" course → Got 145 people interested, 100 paid $99 BEFORE he created it
**ACTION ITEMS:**
- [ ] Write down your goals (don't just keep them in your head)
- [ ] Close distractions and take notes during goal-setting sessions
- [ ] Drink water (5% drop in hydration = 30% drop in energy)
- [ ] Answer: Did you achieve your 2025 goals? (Yes/No)
---
### 08:51 - 20:00 | THE PSYCHOLOGY OF GOAL ACHIEVEMENT
**Key Concepts:**
1. **Financial Status Assessment Scale:**
- Struggling (stuck, random)
- Surviving (getting by)
- Pushing (making progress)
- BOOM (thriving, abundant)
2. **The 10/10 Question:**
"On a scale of 1-10, how much do you want to be at a 10 financially, emotionally, spiritually, physically?"
- Most people said 10
- Key insight: If you're not at 10, what's stopping you?
3. **Beliefs vs. Actions Debate:**
- Question: "What comes first - beliefs or actions?"
- Answer: BOTH work together
- You can change beliefs to drive action OR take action to change beliefs
- Together = Community = Success
**Quote:** "Together Everyone Achieves More (TEAM)"
**Community Focus Areas Identified:**
- Business
- Relationships
- Health and wellness
- Money
- Focus
- Time management
- Self-sabotage
- Inner critic
**ACTION ITEMS:**
- [ ] Rate yourself: Struggling, Surviving, Pushing, or BOOM?
- [ ] Rate your desire to be at 10/10 (financially, emotionally, spiritually, physically)
- [ ] Identify: Are beliefs or lack of action stopping you?
- [ ] Recognize: We do better TOGETHER
---
### 20:00 - 40:00 | THE VALUE PROPOSITION & EASY BUTTON ANALOGY
**The "Easy Button" Thought Experiment:**
- If there was a button that would instantly achieve all your goals, would you push it?
- Most people said YES
- Why? Because it would eliminate self-sabotage, wasted time, and distractions
**What's Actually Stopping People:**
- Self-sabotage (costs thousands of dollars in lost opportunities)
- Wasting time
- Distractions
- Lack of focus
- Inner critic
- Lack of clients/money
**The VALUE Recognition:**
- Everyone in chat said this session provided VALUE
- Recognition that goal-setting frameworks are essential
**Joe's Personal Story:**
- From rabbi to entrepreneur
- Went through divorce
- Had to rebuild life while raising 5 kids as single father
- Learned that success without fulfillment is empty
**ACTION ITEMS:**
- [ ] Identify what YOUR "easy button" would solve
- [ ] Write down what's currently sabotaging your goals
- [ ] Recognize the VALUE in structured goal-setting processes
- [ ] Ask yourself: Am I willing to push the button?
---
### 40:00 - 1:00:00 | THE FOUR BURNERS THEORY & PURPOSE/PLANNING/PERFORMING
**The Four Burners Concept:**
Four main areas of life that need balance:
1. Work/Career
2. Family/Relationships
3. Health/Physical
4. Personal Growth/Spirituality
**Key Insight:** If one burner is off, it affects all the others
**The Three P's Framework:**
1. **PURPOSE** - Why are you doing this?
2. **PLANNING** - How will you do it?
3. **PERFORMING** - When will you take action?
**Limiting Beliefs Discussion:**
- Beliefs drive (or prevent) action
- Action creates (or changes) beliefs
- It's a two-way street
- You need to identify hidden beliefs stopping you
**Wheel of Life Exercise:**
- Mentioned as a tool to assess where you are currently
- Helps identify which "burner" needs attention
- Foundation for setting meaningful goals
**ACTION ITEMS:**
- [ ] Assess your "four burners" - which one is struggling?
- [ ] Complete the Wheel of Life assessment
- [ ] Identify limiting beliefs in each area
- [ ] Define your PURPOSE before planning
---
### 1:00:00 - 1:09:44 | BELIEFS VS ACTIONS - THE DEEP DIVE
**Results Only Come From Action:**
- Thinking doesn't create results
- Planning doesn't create results
- Only ACTION creates results
**Example: Want muscles?**
- You don't think about push-ups
- You don't plan push-ups
- You DO push-ups
**The Belief-Action Cycle:**
1. **Lack of Action** ← Usually caused by limiting beliefs
2. **Limiting Beliefs** ← Often justified by lack of results
3. **No Results** ← Reinforces beliefs and prevents action
**Breaking the Cycle:**
- Take action even when you don't believe it will work
- Take action even when it seems unreasonable
- Action changes beliefs OR Belief change enables action
- Either way, you need BOTH
**Four Burners Applied:**
- If finances aren't working: There's a belief or lack of action (or both)
- If relationships aren't working: There's a belief or lack of action
- If health isn't working: There's a belief or lack of action
- Identify which, then address it
**ACTION ITEMS:**
- [ ] Identify which area of life lacks results
- [ ] Determine if it's a belief issue or action issue (usually both)
- [ ] Take action ANYWAY, even if you don't believe it will work
- [ ] Notice how action changes beliefs over time
---
### 1:09:44 - 1:18:07 | THE PUSH-UP DEMONSTRATION & UNREASONABLE ACTION
**Joe's Push-Up Story:**
- Used to not be able to do ONE push-up
- Had limiting beliefs: "Big bones," "God didn't make me strong"
- Now can do 100 push-ups
- What changed? He took action despite beliefs
**The Video Freeze Incident:**
- Joe did push-ups but nobody could see (video frozen)
- Metaphor: Do the work even when nobody's watching
- Do the work even when there's no immediate recognition
**June's Example - Physical Limitations:**
- June: "My shoulders are not great, so I cannot do push-ups"
- Joe: "Is that a belief or is it physical?"
- June: "It's physical"
- Joe: "But it's also a belief, right?"
- **KEY REALIZATION:** Even "justified beliefs" can stop action
- Solution: Wall push-ups, counter push-ups (alternatives)
**The Daughter Story:**
- Joe's 19-year-old daughter: "I can't do even one push-up"
- Refused to try wall push-ups ("waste of time")
- Joe made her do 30 wall push-ups
- Next day: She was sore and crying
- Day after: "Dad, I feel so much stronger!"
- **Result:** Action changed belief
**Unreasonable Action Defined:**
- Taking action DESPITE having "good reasons" not to
- "I don't have the skills" → Make calls anyway
- "I don't have the education" → Apply anyway
- "I don't have the looks" → Show up anyway
- "I don't even have an offer" → Network anyway
**The Job Interview Story:**
- Client: "There's no way anyone would hire me. I'm not qualified."
- Joe: "How many job interviews did you go on?"
- Client: "Why would I go on a job interview?"
- Joe: "95% of getting the job is showing up"
- **Result:** Client went on interviews, got a job with NO qualifications
- Why? Someone liked his attitude when attachment was removed
**ACTION ITEMS:**
- [ ] Identify your "justified beliefs" (the ones that seem true)
- [ ] Find alternative actions (wall push-ups instead of floor push-ups)
- [ ] Take "unreasonable action" this week (action that doesn't make sense given your beliefs)
- [ ] Remove attachment from outcomes
- [ ] Show up even when you think you're not qualified
---
### 1:18:07 - 1:23:08 | PARTICIPANT TESTIMONIALS & THE INNER CRITIC
**June's Breakthrough:**
- Decided to sign up for Goal Setting Masterclass
- Reason: "It's time to get my life together and get back on my feet"
- Goal: "Shut the inner critic up"
**Joe's Teaching Moment:**
**You CAN'T shut the inner critic up - and here's why:**
1. **It's Being Human** (Eugene nailed it)
2. **The voices in your head are NOT you**
3. It's not schizophrenia - it's just thoughts floating through
4. You can't control it (like trying to stop your neighbor from mowing their lawn)
5. What you CAN do: Recognize it's not you, notice it, don't identify with it
**Recommended Reading:**
- "The Untethered Soul" (June read it in 2013)
- Helped her open her heart to her mother in the last 3 years before her death
- "High Energy Purpose" by Joe
**Key Concept:**
When you figure out who you are vs. the thoughts you have, you can detach from the inner critic instead of fighting it.
**Jim's Testimonial:**
"I signed up because what I've been doing is NOT WORKING"
**ACTION ITEMS:**
- [ ] Read "The Untethered Soul"
- [ ] Recognize: The inner critic is NOT you
- [ ] Stop trying to "shut it up" - instead, notice and observe it
- [ ] Practice detachment from negative thoughts
- [ ] Ask yourself: "Is this thought ME, or is it just a thought?"
---
### 1:21:07 - 1:23:25 | THE GIFT - BRAIN DUMP FRAMEWORK
**Joe's Gift to Participants:**
**What It Does:**
- Helps you get thoughts out of your head and into actionable format
- Can be used daily or as needed
- Organizes everything into action items automatically
**How It Works:**
**Step 1: Choose the Context**
Why are you doing this brain dump?
- Emotional unload
- Vision vortex
- Business blueprint
- Connection check-in
- Fantasy fuel
- Anything on your mind
**Step 2: Choose Duration**
- 2 minutes
- 5 minutes
- 15 minutes
- 25 minutes
**Step 3: Answer Powerful Questions**
Examples:
- What resentment is eating me alive?
- What conversation am I avoiding?
- What am I pretending not to know?
- Where am I playing victim?
- What boundary do I need to set?
**Step 4: Record or Type**
- You can speak to it (voice recording)
- Or type your responses
**Step 5: Process**
- Press "Process Brain Dump"
- It organizes everything into action items
- Converts thoughts into something actionable
**Use Cases:**
- Daily emotional processing
- Business planning
- Clearing mental clutter
- Overcoming blocks
- Getting unstuck
**ACTION ITEMS:**
- [ ] Visit https://strategy.evyai.com/braindump
- [ ] Try the brain dump framework (start with 5 minutes)
- [ ] Choose one context (emotional unload, business blueprint, etc.)
- [ ] Answer the prompting questions honestly
- [ ] Process the dump into action items
- [ ] Make this a daily or weekly practice
---
## KEY OFFERS & NEXT STEPS
### Goal Setting Masterclass
- **Date:** December 29, 2025
- **Time:** 2:00 PM EST
- **Duration:** 3 hours
- **Investment:** $244 (limited spots)
- **Registration:** https://strategy.evyai.com/goalsettingorder
- **Note:** Fill out form at https://strategy.evyai.com/goalsetting
**What to Expect:**
- Deep dive into goal-setting process
- Work through limiting beliefs
- Create actionable 2026 goals
- Community support and accountability
### Additional Resources Mentioned
**99 LinkedIn Hacks Course:**
- **Price:** $99
- **Link:** https://99hacks.club/
- **Testimonials:** Multiple participants confirmed it's "worth it" and "awesome"
**LinkedIn Influencer Summit 2026:**
- **Website:** http://www.influencersummit2026.com
- **Format:** Virtual (no cost) or in-person
- **Features:** Top 8 LinkedIn influencers, 3 hours
- **Focus:** LinkedIn strategy and influence
**AI Bot Summit Orlando:**
- **Link:** https://aibotsummit.com?fpr=joe25
- **Location:** Florida (near Disney/Florida Mall)
- **Date:** Mentioned for future (check link for details)
**Books Mentioned:**
1. "High Energy Networking" by Joe Apfelbaum
2. "High Energy Purpose" by Joe Apfelbaum
3. "High Energy Prompting" by Joe Apfelbaum (coming 2026)
4. "The Untethered Soul" (for understanding the inner critic)
5. "The Four Agreements" (mentioned briefly)
**Tools & Frameworks:**
- Brain Dump Framework: https://strategy.evyai.com/braindump
- Wheel of Life assessment
- Four Burners Theory
- GTD (Getting Things Done) methodology
---
## PARTICIPANT ENGAGEMENT HIGHLIGHTS
**Poll Results from Chat:**
**Q: Do you have goals set?**
- In my head: Many responses
- Written down: Significant number
- Need to set goals: Several participants
**Q: Did you achieve 2025 goals?**
- No: Majority
- Some goals achieved: A few
- Many achieved: Barbara Harrington, Cymone Bolding
**Q: Financial situation 5 years ago (1-10)?**
- Range: 1-10 (varied widely)
- Several reported being better off now
- Some reported being worse off due to divorce, job loss, family growth
**Q: Moving forward or backward?**
- Moving forward: Majority
- Moving backward: Ron White, Elena Titova, Ben Godgart, Youssef Aboudayya
- Transitioning: Youssef Aboudayya
**Q: On scale of 1-10, how much do you want to be at 10?**
- EVERYONE said 10
- Shows universal desire for excellence
**Q: What comes first - Beliefs or Actions?**
- Beliefs: Majority initially
- Actions: Some
- Both: Final consensus after discussion
**Q: Current financial status?**
- Struggling: Sheila Mullen, Ron White, Elena Titova, Loren Weeks, Caitlyn Allen, Ben Godgart
- Surviving: Carlos Diaz, June Collins, Andy Grant, David Vogel
- Pushing: Wendy Cole, Zack Love, Gary Perman, Youssef Aboudayya, Howard Gershman, Douglas Escobar
- BOOM: Not explicitly stated by many
**Q: "I am not a RANDO"**
- Strong affirmation from almost everyone
- Shows commitment to purposeful action
**Q: Is the Goal Setting Masterclass worth it?**
- Overwhelming "YES" and "Worth it" responses
- Multiple people signed up during the call
---
## TOP 10 ACTIONABLE TAKEAWAYS
### 1. **Write Your Goals Down**
- Goals in your head stay dreams
- Written goals become plans
- Publishing 5 books, creating courses - all started with written goals
### 2. **Get Paid Before You Build**
- Joe got 100 people to pay $99 BEFORE creating the course
- Validates demand and ensures commitment
- Removes risk and builds motivation
### 3. **Identify Your "Burner" That's Off**
- Assess: Work, Family, Health, Personal Growth
- Usually one area is struggling
- That area affects all others
### 4. **Beliefs + Actions = Results**
- Don't wait for beliefs to change before taking action
- Don't take action without examining beliefs
- Work on BOTH simultaneously
### 5. **Take "Unreasonable Action"**
- Act despite justified beliefs
- 95% of success is showing up
- Remove attachment to outcomes
### 6. **The Inner Critic Isn't You**
- Stop trying to silence it
- Notice it, observe it, detach from it
- It's like a neighbor mowing their lawn - not your responsibility
### 7. **Success ≠ Fulfillment**
- You can build a $4M business and still feel empty
- Define fulfillment alongside success
- Align goals with VALUES
### 8. **Do the Work Even When Nobody's Watching**
- Joe's frozen video during push-ups
- Integrity is doing it when there's no recognition
- Process over outcomes
### 9. **Use the Brain Dump Framework**
- Daily emotional/mental processing
- Converts thoughts into action items
- Prevents overwhelm and creates clarity
### 10. **Community Accelerates Results**
- Together Everyone Achieves More (TEAM)
- Solo struggle vs. group support
- 10 years alone vs. 1 year together (Ajax Union vs. evyAI)
---
## MASTER ACTION ITEM CHECKLIST
### Immediate Actions (Do Today):
- [ ] Rate yourself honestly: Struggling, Surviving, Pushing, or BOOM?
- [ ] Write down 3 limiting beliefs that are stopping you right now
- [ ] Identify which of your "four burners" is struggling most
- [ ] Decide: Will you sign up for the Goal Setting Masterclass on Dec 29?
### This Week:
- [ ] Write down your top 3-5 goals for 2026
- [ ] For each goal, identify: What belief is stopping me?
- [ ] Complete the Wheel of Life assessment
- [ ] Take ONE "unreasonable action" (something you've been avoiding)
- [ ] Order "The Untethered Soul" or "High Energy Purpose"
### This Month:
- [ ] Attend the Goal Setting Masterclass (Dec 29, 2025 at 2 PM EST)
- [ ] Establish a daily brain dump practice (5 minutes minimum)
- [ ] Find an accountability partner or community
- [ ] Test a business idea by getting 10 people to commit/pay BEFORE building
- [ ] Practice noticing (not fighting) your inner critic daily
### Ongoing Practices:
- [ ] Daily brain dumps (5-25 minutes)
- [ ] Weekly goal review and adjustment
- [ ] Monthly check-in on "four burners"
- [ ] Read one personal development book per month
- [ ] Take unreasonable action at least 3x per week
- [ ] Engage with evyAI community on Skool
- [ ] Track: Did beliefs change first, or did action change beliefs?
---
## KEY QUOTES & MEMORABLE MOMENTS
**On Goal Setting:**
> "If you change the way that you operate as a person, the way that you show up, the goals that you have become much bigger, and you end up getting them much faster."
**On Fulfillment:**
> "While I grew Ajax Union to do a million, then 2 million and 4 million and be a very successful business, I didn't really feel fulfilled deep down inside."
**On Action:**
> "Results only come from action. Results don't come from thinking about it."
**On Community:**
> "Together Everyone Achieves More (TEAM)"
**On Unreasonable Action:**
> "I don't have the skills, I don't have the education, I don't have the looks, and I'm still making calls. It's unreasonable. Why would I do it? But you still do it, and somehow the magic happens."
**On the Inner Critic:**
> "The voices in your head are NOT you. It's like trying to stop the guy from mowing his lawn across the street. It's not going to work, because it's not you."
**On Showing Up:**
> "95% of getting the job is showing up."
**On Beliefs:**
> "We often have justified beliefs why we don't have money. We have justified beliefs about everything. But if we want results, we got to figure out a way around those beliefs and still take action."
**On Doing the Work:**
> "Do the push-ups even when nobody's watching. Do the work even when there's no immediate recognition."
**Participant Wisdom:**
**June Collins:**
> "It's time for me to get my life together and get back on my feet, and it's time to make something of myself again and believe in my accomplishments and shut the inner critic up."
**Eugene Maresh:**
> "It's being human." (on why we can't shut the inner critic up)
**Cymone Bolding:**
> "I want everything this life has to offer! I don't want to leave anything on the table."
**Jim Banks:**
> "I signed up because what I've been doing is NOT WORKING."
**Karen Walker:**
> "Imperfect effort beats silent potential every time."
**Lane Therrell:**
> "I see this Masterclass as a catalyst for success in 2026."
**Sandra Connor:**
> "Organization frees us to be more creative."
**Ben Godgart:**
> "I want to be a 10 because I want to be the provider for my family and feel good with money left over."
---
## FINAL THOUGHTS
This session was about MORE than just setting goals. It was about:
1. **Understanding the psychology** behind why we don't achieve goals
2. **Identifying limiting beliefs** that create self-sabotage
3. **Recognizing the power of unreasonable action** (doing it anyway)
4. **Building community** to support transformation
5. **Achieving fulfillment,** not just success
**The Pattern of Success Joe Demonstrated:**
- Ajax Union: 10 years to 1,000 clients (working alone)
- evyAI: 1 year to 1,000 clients (working with community and optimized beliefs)
**The difference?** Not just knowledge or strategy - it was the internal work on beliefs + taking action + doing it together with others.
---
## RESOURCES AT A GLANCE
**Sign Up & Registration:**
- Goal Setting Masterclass Registration: https://strategy.evyai.com/goalsettingorder
- Goal Setting Form: https://strategy.evyai.com/goalsetting
- Brain Dump Framework: https://strategy.evyai.com/braindump
**Products & Courses:**
- LinkedIn Influencer Summit 2026: http://www.influencersummit2026.com
- AI Bot Summit Orlando: https://aibotsummit.com?fpr=joe25
**Community:**
- evyAI Skool Community (1,400+ members)
- LinkedIn: Connect with Joe Apfelbaum
- Contact evyAI for LinkedIn automation tools
**Books to Read:**
1. The Untethered Soul (Understanding the inner critic)
2. High Energy Networking by Joe Apfelbaum
3. High Energy Purpose by Joe Apfelbaum
4. High Energy Prompting by Joe Apfelbaum (2026 release)
5. The Four Agreements (mentioned)
---
## NEXT SESSION DETAILS
**Goal Setting Masterclass**
- **When:** December 29, 2025 at 2:00 PM EST
- **Duration:** 3 hours
- **Investment:** $244
- **What to Bring:** Open mind, willingness to do the work, commitment to change
- **What to Expect:** Deep work on limiting beliefs, actionable goal framework, community support
**Preparation Recommendations:**
1. Complete the brain dump exercise
2. Read through "The Untethered Soul" or "High Energy Purpose"
3. Fill out the goal setting form
4. Complete the Wheel of Life assessment
5. Write down current goals (even if rough)
6. Identify 3-5 limiting beliefs you're aware of
7. Come ready to be vulnerable and do the work
---
**End of Transcript**
1:33:39
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Goal Setting Masterclass 2026 Replay
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