The strategic blueprint for local service business owners who want consistent, predictable leads. This guide covers the complete three-layer system — Traffic, Conversion, and the Flywheel — so you can stop depending on referrals and word-of-mouth and start building a lead engine that runs on its own.

The starting point for everything. Before you build websites, CRMs, or automations, learn the tool itself. This beginner course takes you from installing Claude Desktop to confidently using Cowork, Code, Terminal, Skills, Projects, and Plugins. Every lesson is a short, follow-along video with no jargon and no assumptions. By the end you'll know what each part does, when to use it, and how it all fits together—so the rest of the courses make complete sense.

The complete Google Business Profile playbook for local business owners. 21 focused lessons covering setup, verification, categories, reviews, posts, Q&A, citations, analytics, multi-location, and the 10-minute weekly habit that compounds into top-of-map-pack rankings. The same playbook agencies charge $1,500/month to teach. No fluff, no paywalls, ready to implement this week.

The complete tour of the seven tools — what each one does, why it was chosen, and how to install it. Ends with a friendly terminal walkthrough that installs Claude Code in under five minutes.

The single most important idea in the course. Why your AI output stays generic until you give Claude something to work with — and how the three context layers stack to fix it.

Capture your raw Business DNA, polish it into a structured Brand Report, and deploy it as CLAUDE.md so Claude knows your business on every future session. Highest-leverage time investment in the course.

Your Google Business Profile is the single highest-leverage free marketing channel for a local business. Most owners use 20% of it. This module covers the other 80%.

Your website and your Google profile must mirror each other. This module covers the page-by-page architecture, service page template, location pages, and a 9-day sprint to a complete site.

The 4-phase session framework plus deep workflows for emails, ads, follow-ups, social media, review responses, and SOPs. Turn 90 minutes with Claude into 6–10 finished pieces.

The four-element framework, the 'Do Not Use' list, prompt chaining, and 8 ready-to-paste templates for the highest-impact content types. Build your personal prompt library.

MCP turns Claude from a smart chatbot into a system that reads your database, your files, and your Google Drive — live, in conversation. Four servers, plain-English setup.

Three from-scratch builds — a customer database, a lead capture form, and a complete website — assembled by typing what you want in plain English. The exact opening prompts are inside.

Daily AI sessions for email sequences, ad copy, estimate follow-ups, social, and SOPs. Plug in your Brand Report and ship.