Reflect on what you want to be known for, the clients you connect with best and the experience you want people to have. Identify the strengths, qualities and patterns that set you apart, then use them to shape a personal brand that feels authentically you. Add to the discussion: 1. What do I want to be known for? 2. I help ___ with ___ by ___. 3. What three words do I want clients to associate with me? 4. What part of my client experience can I improve? 5. Over the next 30 days, I will ___.