What problem do you want to be known for solving?
It’s not a very big deal to build a company. The toughest part is building a reputation that people actually love and trust.
For that, you only need to answer one thing, what does your company really stand for?
If you can’t answer that clearly, or if your answer is very generic and sounds like what most companies are already saying, then you don’t really have personal branding. You just have a business.
Branding isn’t about your logo or your website. It’s about what people associate with your name.
So again, what problem do you want to be known for solving? Take a moment, think it through, and share it in the comments.
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What problem do you want to be known for solving?
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