17d (edited) • Tools
Game Mechanic #2
So... aside from a narrative that is a more global story or flow we use with our users, a story line does tells a tale that leads the users into action. It's especially effective in younger audiences, however if you design a complex story that is clearly researched as favorable towards your audience, then you will have great success.
Don't be afraid to use a story to drive the users into action, just, as we talked about in our Q&A this morning, avoid excessive "explicit" gamification that will take the user away from the goal.
Remember the words of Andrea Kuszewski:
"If you are not spending the majority of your time, 🔥at the beginning of your project🔥, identifying what motivates your audience, 🔥you are doing it wrong🔥".
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Game Mechanic #2
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This decade belongs to designers who understand drive, not rewards.
We deal with the transition from being a reward dealer to engagement designer.
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