Meta F*cked Up... and you'll PAY for it SOON! · The Empowered Coach Community

Meta F*cked Up... and you'll PAY for it SOON!

Big Changes Are Coming for UK Fitness Coaches Using Instagram Ads!

New UK laws were recently rolled out that make it easier for people to opt out of ad tracking.

Why.... well, Meta broke the rules!

After a long investigation, Meta was fined millions and forced to change how they handle personal data.

This means that we will lose access to crucial data about users interests, behaviours, and actions.

Instagram’s algorithm will have less information to match your ads to the people most likely to buy from you.

Targeting gets fuzzier, ads get less effective, and you have to spend more to get the same results.

But...

Right now, ads are still working.

People haven’t opted out yet.

The window is wide open and smart coaches are doubling down while they can.

But...

We’ll likely feel it harder in 2026, fewer ideal clients reached, higher ad costs, and weaker campaign results.

So here’s exactly what I’ll be doing to stay ahead of the changes...

Scaling ads now to build momentum before tracking weakens
Increase spend while returns are still strong
Testing audiences and creatives aggressively while data is still rich
Explore US targeting to diversify and expand reach (US not facing same data crackdown)
Building my data assets (community and email list)

If you are struggling organically and have been thinking about trying ads.

Now is the time.... as it will get harder soon!

You have a short window where you can 'cash in' plus build up a rich database of leads for the future.

Act now... or you may suffer later!

Want some advice on ad strategy?

I've got you....

Comment 'playbook' and I'll send you my free 2025 Ads & AI Playbook.

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