7d • General discussion 🧠
Liquid Death
Quintessential Giant Slayer positioning
LD is the perfect case study of what the Giant Slayer Method looks like at scale
- Contrarian position
- High friction on the front end disqualifies casual consumers and draws in superfans
- ICP keeps buying, and their commitment evangelizes the product organically
I buy LD almost every day when I'm out in the field
I know I'm paying extra for essentially just clever marketing, but the brand makes me feel seen, so I'm happy to support it over cheaper competitors
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Liquid Death
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The Giant Slayer Method | Helping small businesses disrupt saturated markets w/ contrarian positioning & demand generation | Hosted by Empire Launch
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