8d • General discussion 🧠
IG observations
I underestimated IG for a long time, but it's been one of the best places for me to build demand
A few things I've learned:
- The algorithm sucks, but you can force discovery with paid traffic
- Stories are king; they're the lowest noise channel, and the people who check them, check them often
- It's very common for people to connect with your brand without following, liking or commenting; pretty much all the visible metrics don't matter at all
I've generated probably 400 jobs for RDVC through IG specifically, and my "biggest" video has 10 likes, and my account has less than 200 followers
The game has changed significantly, and a lot of people still can't see it
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IG observations
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