2d • General discussion 🧠
Diminishing returns of content
The interesting thing about this boosting strategy I've been running is that it serves as an alternative to high-volume content publishment.
Most brands slap together garbage content to flood the zone and get more impressions
But since I'm permanently boosting my strongest pieces, and I have a few dozen decent videos for people to dive into, I'm noticing that publishing new content doesn't really help me grow faster, get more followers, or get more leads.
There's still utility in posting regularly, but I'm finding that once a week seems to be plenty. That at least signals that I'm active.
The only platform where posting new content seems to organically generate leads is Nextdoor.
So, since it seems publishing MORE stuff doesn't make a big difference, that begs the question: what's the highest leverage thing I can do to propel further growth?
And I've determined that SEO is probably the top of the list
Many of the direct marketing strategies are just too costly by comparison
So I'm planning to migrate my site from Carrd to GoHighLevel; ideally, I'd like to replace Jobber (my CRM) and Dialpad (my business phone) with GHL, too.
GHL ranks better for performance, which should help, and it also enables me to build a real website, with multiple pages and a blog.
This will be a big project, but it makes the most sense both in the short term and the long term; it's affordable in the present, and it will help me dethrone my competitors in the long term.
I'll also need to start getting listed in directories, make some backlink referral deals, and maybe get some local press coverage.
2025 was all about Demand Generation.
That system is in place.
2026 will be about Demand Capture.
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Diminishing returns of content
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