I route homeowner leads to contractors for a living and the pattern holds everywhere: a lead worth $233 at the auction rate turns into a $768 same-day job when someone answers inside 5 minutes. Wait an hour and the homeowner has already booked whoever replied first. Affiliate work has the same cliff. A partner asks about commissions. An affiliate wants a tracking question answered. Whoever replies first with something useful usually keeps the promotion alive. The window is short and the first good answer takes it. I put together a field guide on this: 4 verbatim reply scripts for the moments partners actually ask something, a day-by-day follow-up cadence with stop conditions so you stop pinging people who are gone, and speed targets by lead source. I'd paste the whole thing here but I'm not sure what the posting rules are in this group, so DMs might be the safer route. Comment REPLY and I'll send it over. Happy to walk through it on a quick Loom or do a short live training in the group if that's welcome here. How fast do you all get back to partners once they ask something real? Or does reply speed not move your numbers the way it does in my world?

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