Testing concepts
hey guys,I had a question. When testing a new product/concept, do you guys go over the whole proces of deepsearching about your persona/ personas desires and based on this making your own ads. Ordo you just copy paste the content/offer/landingpage of your competitor in the beginning just to see if the concept has any potential at all and win your time on this
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Mikail Elitas
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Testing concepts
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