Adding value...
Hello all! Something I've been thinking about a lot lately as I try to intentionally build my email marketing is HOW to add value. (Particularly when it comes to education.) People are so inundated with all kinds of information that I'm not sure how to figure out what is valuable to them versus what will just be more white noise. I think a survey would be helpful in this, but I'm not quite there yet. I sometimes ask questions in my emails, but I usually only get a few responses. How do you make sure what you're sending is valuable to your audience?
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Beatrice Perron Dahlen
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Adding value...
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