Apr 14 • 💬 Q&A
I have a question about lead magnets
I don't quite know how to describe the challenge I think I'm facing, so I hope that what I write here makes sense.
I have a site that teaches web application development, and a paid book. People who buy the book are automatically signed up to my mailing list and segmented based on the book purchase. I email that segment of the list whenever I write something that relates to that segment and the main content on the blog.
I also have a free book around a slightly different aspect of web development (containerisation and deployment). The topic's closely related to the first; actually, it's an essential part of the first. The same thing applies when people download the free book. They're signed up to my mailing list, but in a different segment than for the paid book. As with the other segment, I email them, occasionally, when I write about that particular topic.
One of my core reasons for not sharing my regular blog post content with both segments is based on my understanding of the GDPR when I wrote up the free book; I lived in Germany at the time, but now live in Australia. I thought that if I asked someone to sign up for one thing, that I could really only email them about that topic, and not talk about something else. Secondly, the free book applies to any software development language, whereas my main blog covers just two languages, though mainly just one. So, I'm not sure if I'd be emailing people about a language that they never use.
So, to my question. Am I wrong in taking this approach? Should I just email both segments when I post new content on the blog, as the topics are part of the same broad topic?
I hope that this makes sense. I'm really trying to make a go of this.
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I have a question about lead magnets
