Welcome to Ellie’s Coaching! Begin here to learn how the program works, access your resources, set your 16-week goal, and prepare yourself to take consistent action throughout your multifamily journey.

Build a credible multifamily brand and professional business foundation. Identify your role, establish your investor identity, organize your business essentials, and begin building the team needed to pursue opportunities.

Learn how to research multifamily markets, compare key economic indicators, select a target market, and create a focused buy box that clearly communicates what properties you are looking to acquire.

This week, you’ll learn how to quickly determine whether a multifamily deal deserves a full underwriting. We’ll cover on-market versus off-market deals, buy-box alignment, OMs, T-12s, rent rolls, NOI, cap rates, DSCR and purchase price. You’ll also learn how to complete a preliminary “Sniff Test” using napkin underwriting. Your homework is to review one multifamily opportunity, complete the Sniff Test workbook and decide whether to advance, reject or request more information.

This is your opportunity to put everything you’ve learned into action. You’ll deliver your memorized introduction, present your completed buy box to your coach as if they were an investor, and walk through one example deal using your Sniff Test. Be prepared to explain your market, acquisition criteria, NOI, cap rate, purchase price & final decision: advance, reject or request more information. We’ll finish with investor-style questions, live feedback and a short pop quiz covering Weeks 2 and 3.

Learn how to find multifamily brokers, introduce yourself professionally, communicate your buy box, conduct productive broker calls, provide useful feedback, and build relationships that generate consistent deal flow.

Build a decision-ready multifamily underwriting model. Analyze income, expenses, renovations, financing, cash flow, investor returns, and risk through base, upside, and downside scenarios.

Understand how the capital stack works and begin building authentic investor relationships. Learn how to identify potential partners, conduct discovery conversations, and create a responsible capital-building strategy.

Turn your underwriting conclusions into a disciplined offer. Learn how to establish your price and walk-away point, structure important business terms, negotiate confidently, and prepare a professional Letter of Intent.

Explore common multifamily loan options and learn how to match financing with the property and business plan. Build lender relationships, prepare financing requests, and compare loan proposals.

Understand the financing metrics and loan terms that affect cash flow, investor returns, and risk, including LTV, LTC, DSCR, debt yield, amortization, interest-only periods, prepayment penalties, and balloon payments.

Learn how to verify a property’s physical, financial, legal, and operational condition before closing. Organize the deal room, manage inspections, audit documents, identify red flags, and update your underwriting.

Learn how to present a multifamily opportunity clearly and responsibly. Build investor materials that communicate the property, market, business plan, team, projected returns, major risks, and exit strategy.

Learn how to manage a multifamily investment after closing. Establish the operating plan, monitor property performance, track KPIs, address budget variances, manage the property manager, and communicate with investors.

Learn how to manage a multifamily investment after closing. Establish the operating plan, monitor property performance, track KPIs, address budget variances, manage the property manager, and communicate with investors.

Create accountability between ownership and property management. Learn how to oversee leasing, collections, maintenance, unit turns, renewals, vendors, resident concerns, site visits, and operational reporting.

Prepare for a successful closing and transition into ownership. Coordinate the final closing requirements, launch your Day 1 operating plan, communicate with investors, and build your roadmap for the next acquisition.