Ever notice how sales calls can feel like a boxing match?
Prospect throws an objection. You throw a counter.
Exhausting.
But the best convos? They don’t feel like fights at all. They feel like a check-up.
When someone feels deeply understood, the “objection” kind of melts away.
Because, It’s not about pushing. It’s about diagnosing together.
So here’s my question. Do you feel more like a debater or a doctor on your calls?