As we wrap up the year here are some important things to think of on the financial side. Basics -Cash management system. -Clear economic model. Average is 30% expense model -RE specific chart of accounts. Income, cost of sale, gross profit, operating expense, Net income. -Separate direct vs indirect expenses. Example, Car for work vs a car for personal use for tax purposes. What are margins on. 1 Net Profit - 5% to 15% net profit are most teams. 15%+ is solid. 2 Cost of Sales 3 Operating Expenses. ** Top teams are master marketers. ** - Not growing their business with 3rd party referrals. Zillow, HomeLight etc.