LESSON: Why You Should Post Your Spotify Wrapped (Even If You Have Mixed Feelings About Streaming)

Every year, Spotify Wrapped brings a wave of emotions for artists: excitement, frustration, pride, comparison, confusion… all of it. And I get it. Streaming can feel like a necessary evil. The payouts aren’t great, the system isn’t perfect, and it’s easy to feel discouraged if your numbers aren’t where you want them to be.

Streaming services are one of the most powerful promotional tools we have in today’s music industry. Not because of the royalties… but because of the reach.

My Personal Goal This Year

I set out to get my annual streams back over the 1 million mark.I didn’t quite hit it, but I came close.

And here’s what matters more than the number itself:

Streaming has pushed my music into the ears of millions of new listeners who never would’ve found me otherwise.

Even though album royalties have dropped dramatically for many artists (myself included), streaming has opened doors in every other area of my business:

More fans discovering my solo project
More support at shows
More opportunities
More visibility across platforms
More momentum for every new release

That’s the real win.

Why Your Wrapped Matters (Even If You Don’t Love Spotify)

Think of Spotify Wrapped as:

A snapshot of your growth
A marketing asset
A fan engagement tool
A confidence booster
A milestone worth celebrating

You don’t need millions of streams to show off your achievements.

Even 1 listener in a random country across the world is incredible. That’s someone who chose your music out of 100 million songs.

That’s real impact.

Why You Should Post Yours

Posting your Wrapped isn’t bragging. It’s storytelling.

It shows:

Your consistency
Your dedication
Your global reach
Your progress
Your resilience
Your authenticity as an artist

Fans love seeing behind the curtain. They love rooting for you. And every year you post your Wrapped, you build your narrative. You show growth. You show commitment. You show that you’re in this for the long game.

Your Challenge

This week, post your Spotify Wrapped screenshots in the group or on your socials.

If your numbers are small? Amazing. That means you have endless upside and unlimited room to grow.

If your numbers are big? Celebrate that momentum and use it to fuel your next release cycle.

If you’re somewhere in between? Perfect, because that’s exactly where most developing artists are.

Wherever you are, you’re moving forward. And that’s worth sharing.

Final Thought

Streaming may be imperfect, but it’s one of the best discovery tools we’ve ever had. Use it. Embrace it. Leverage it.

And be proud of your Wrapped, it represents every hour you put into your craft this year.

Now drop your screenshots, let’s celebrate your wins.

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