What do you consider as a metric for success on Tiktok or what should we be aiming for on the platform? Are you looking at views, likes, followers, retention etc OR are you not really bothered about these things as what you are really concerned with is translating Tiktok engagement of any form into sales on KDP? - Tiktok is merely an advertising platform. I am also wondering if the answer may be a little different for me as I am hoping to release a series of books. This would mean being able to advertise and promote future books in this series to any followers so maybe worth growing a following here. (Only have one at the moment - 🙂 but you've got to start somewhere)