Pen Name account?
I have published four books under the same pen name, and I’m currently running ads for them, but I’m only breaking even at the end of the month. I’m wondering what the best TikTok strategy is to improve my ROI: should I use a single account for the entire pen name and rotate content for all the titles, or is it more effective to have a dedicated account for each book? What do you think?
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Marco Dal Cin
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Pen Name account?
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