You don’t need to “think” your way to better AI outputs. You need to feed it better inputs. Context in = quality out. Claude can gather live information on your company or competitors quickly when using the right tools. What this unlocks - Once you can gather inputs properly, Claude can: - analyse competitors in minutes - break down any business model - extract winning messaging angles - find patterns across top-performing content - generate insights instead of generic fluff Heres a couple of key methods to use to grab useful information for markeitng. Method 1: Chrome MCP / Computer use This is the simplest as we've already set it up in step 2 and you simply ask claude in the terminal. - Example prompt - Review this website like a strategist and give me an overview of what the business does. Save it in business_overview.md file. Do this now for a business you own or one you work with or even just one of your favourite brands. Method 2: Scraping (Firecrawl / Apify) When you want depth and repeatability it's good to scrape content online, save it in a clean folder under /raw so you've got a database of research on a particular business readily accessible on your computer. Two of the most well known and used scraping tools are Firecrawl and Apify. Yoou'll need to setup both of them via mcp. - I've found the easiest way to do this is just to ask Claude to take you through it but before you do that go to firecrawl.dev and create an account, you get some free credits to do some test runs. - Then in your terminal ask cluade "I want to add the firecrawl mcp to crawl websites. please help me set it up." You'll need to share your login details. Its safest not to paste api sensitive info into the terminal, claude will ask you to put it in your env.local Firecrawl Use for: - full websites - structured markdown output - SEO / competitor research Apify Use for: - LinkedIn - directories - Google Maps - review sites - lead lists

In order to give claude super powers there are a few things to setup, we'll start by giving it access to chrome. Why? - This creates a "build-test-verify" loop, allowing the AI to not just write code, but also see and interact with its output in a real browser environment. So when you're making apps for yourself or the world its a lot easier for claude to see what it's done and how to fix any issues including design and UI issues. (very helpful) - Ask claude to complete tasks such as - Find the top 5 trending AI news stories on Hacker News and add them to my 'Research' Google Sheet". Yes, it has access to all your signed in accounts such as notion, google docs etc. The sky is the limit. How do I do this? - In chrome download the claude chrome extension. - Initiate claude via the terminal on your IDE (Cursor / VS code) with claude --chrome - To check its installed properly /chrome (I'd set it to be on by default) Once you're setup do a test - ask claude to use the browser to review the UX of a website you like.

In this day and age there are a huge amount of ai tools to help to get you ahead however the one that will give you the most leverage is....Claude Code. If you want to follow along on our journey to beat the robots at their own game then you're going to need to use the power of AI to stay ahead. If you haven't already you need to get your basic setup right. - Download an IDE - this is (for now) your mission control https://code.visualstudio.com/ or https://cursor.com/ - Create a claude account - https://claude.ai/ - Create a project folder for your IDE. (This is literally just a folder, its where all your files sit for a particular project) - Open a terminal in your IDE - Start and log in to Claude Code (Welcome to the Jungle) https://code.claude.com/docs/en/quickstart