My take on the new Meta Andromeda Update

If you’ve been scrolling through marketing groups lately, you’ve probably seen people talking about the new Meta Andromeda Update, and if you believe the hype, it sounds like a complete game-changer.

Here’s what most “gurus” are saying right now:

You should simplify everything - one campaign, one ad set, broad targeting, Advantage+ everything.
You should upload at least 50 unique creatives every week (not just different hooks in your reels - completely different videos).
And if you don’t… your performance will drop, CPMs will skyrocket, and your ads will stop working.

Sounds dramatic, right? 😅

The thing is, this advice might make sense for giant advertisers who spend big money and can afford to produce endless creatives. But for most small and medium advertisers… it’s just not realistic.

Here’s how I see it 👇

Yes, Meta is constantly improving its algorithm. Yes, it’s becoming more dependent on data and automation. But this doesn’t mean you suddenly need 50 unique ads a week to stay competitive.

If you’re running ads with smaller budgets (say $10–$50 per day), the algorithm simply won’t have enough money to test that many creatives effectively. You’ll just spread your budget too thin.

Instead of chasing every new update, focus on the fundamentals that actually move the needle:

✅ Create a few high quality ads that clearly communicate your offer and resonate with your target audience.

✅ Don't blindly trust every Advantage+ enhancement that you see

✅ Keep your setup simple, but allow yourself to have some control over it

To me, the Andromeda update is just another step toward AI-driven advertising, giving Meta more data to automate and optimize performance. I haven’t seen any major drops in results for my clients since it rolled out, so I wouldn’t panic just yet.

How about you? Have you noticed any changes in your campaigns since the update? 👇

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