How to boost your Instagram post: App vs Ads Manager

If you’ve ever tapped the “Boost post” button on Instagram, you’re not alone. It’s quick, easy, and gives you that sense of "doing marketing."

But here’s the thing - boosting directly from the app is one of the most limited ways to run ads. Let’s break down why using Meta Ads Manager is a much smarter move 👇

🚫 Boosting from the Instagram app:

You can’t properly choose your campaign objective - everything revolves around engagement or profile visits.

Targeting options are extremely limited - mostly interests, age, gender, and location.

You don’t get real reporting - no metrics like ROAS, add to cart, or purchase data.

On iPhones, it’s even worse - Apple charges a 30% fee on in-app payments when you promote posts directly through Instagram app. This means if you spend $100, only about $70 actually goes to your ads. Using Ads Manager avoids this fee.

✅ Boosting (the right way) from Ads Manager:

You can pick a real goal like Sales, Leads, or Traffic.

You get full control over audiences - including lookalikes, remarketing, and custom data.

You can see detailed performance metrics and actually learn what works.

You can connect your Pixel to track conversions and optimize campaigns automatically.

And yes, your ads will still appear on Instagram, but they’ll actually work for your goals.

If you’re serious about growing your business, Ads Manager isn’t “the complicated way” — it’s the professional way to make every dollar count.

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