Oct 23 • 💎 Promote by Educating
Here is all you need to track in your Meta Ads Manager
When it comes to Meta Ads for e-commerce, one of the biggest mistakes I see is people checking the wrong numbers. They rely on surface-level data like reach or likes — but those metrics don’t tell you whether your ads are actually making money.
That’s why I always use my own Column Preset in Ads Manager — a setup that helps me see real performance at a glance.
Here’s what I recommend tracking 👇
1. Budget & Amount Spent – know exactly how much you’re investing and if it matches your plan.
2. Results & Cost per Result – your key outcome (e.g. purchases) and how efficiently you’re achieving it.
3. Impressions, Reach & Frequency – understand how many people see your ads and how often.
4. Link Clicks, CPC & CTR (link click-through rate) – measure how attractive and engaging your ad really is.
5. CPM (cost per 1,000 impressions) – track how expensive your audience is and how competition changes.
6. Website Landing Page Views & Cost per Landing Page View – clicks are one thing, but this tells you if people actually load your site.
7. Add to Cart & Cost per Add to Cart – perfect for spotting if your offer converts attention into buying intent.
8. Purchases, Cost per Purchase & Purchase Conversion Value – your core business metrics.
9. ROAS & Average Purchase Conversion Value – the ultimate view of profitability.
Once you create a preset like this, you’ll stop guessing and start optimizing based on real business data — not vanity metrics.
What about you? Which metrics do you look at most often when analyzing your campaigns?
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Here is all you need to track in your Meta Ads Manager
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