OpenAI has officially launched Instant Checkout, a new way for millions of ChatGPT users to buy products directly inside their chat. While currently live for US merchants, the rollout to Australia is expected in 2026. 1. What is it? Imagine a customer asking ChatGPT for "a durable leather bag for a Sydney commute." - ChatGPT recommends your product, and the customer clicks a "Buy" button right there in the chat. They never leave the app, and you get the sale. 2. Why should you care? Free Advertising: ChatGPT ranks products based on relevance, not how much you pay for ads. - You Stay in Control: You are still the "Merchant of Record." You handle the shipping, the customer relationship, and the payments through your existing Shopify system. - Low Fee: You only pay a small fee when a sale happens. 3. Three Simple Steps to Prepare (Do these now) - Apply here to signal AU interest.* - Audit your "Barcodes": Ensure every product in your Shopify admin has a Barcode (GTIN) filled in. This is how the AI verifies your brand is real. - Clean up your Policies: ChatGPT will quote your Shipping and Return policies to customers. Make sure they are clear and up-to-date in your Shopify settings. As a Shopify owner, you do not need to worry about "We have built or are committed to building our Checkout API according to the Agentic Commerce Protocol." in the form as this is automatically applied.

The expectation across Instagram and TikTok is high. No longer are the days where you can simply take a photo of your product in a studio that will deliver results. Just like the speed of your internet, customers want to be engaged instantly within the first 5 seconds. How to do this within simplicity. Here's a few ideas. For more, follow our Instagram @https://www.instagram.com/ecommercegrowthclub/ I've also shared a free template of the Minimalist Grid, that you can find within the Free Guides, Templates & Examples module.