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Welcome. Start here.
Welcome to Ecommerce Complete Guide. One line runs this community: the moats are gone, the stack is the new moat. If it can be prompted, it can be pirated, so we build the things that can't be: time, relationships, permission, you and operations. Do three things today: • Read lesson 1 in the Classroom. • Introduce yourself in Start Here using the template in the other pinned post. • Do the copy test sheet (first page of the Classroom) and post your top three in The Stack. Nothing here is financial, legal or tax advice, and my numbers are mine, not a promise of yours. Calum
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Introduce yourself (copy this)
Name: Where I live: What I sell: Monthly revenue band (idea, under $10k, $10k to $50k, over $50k): Main channel (Meta ads, other paid ads, organic or my own audience, no sales yet): The one thing I'm stuck on:
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Your first job here: the copy test
If you've just joined, start with one job: the copy test. Some context first. I run Adamans, a $30M Shopify store, from Dubai. In 2024 I could spend $15,000 a day on Meta ads. I can't anymore, and it isn't because my ads got worse. This group is about what you build once the old ads playbook stops being enough. Here's the test. Picture someone copying your whole business: same site, same products, same prices, same ads, same emails. Why would a customer still pick you? Write that down. Then list every advantage you think you have. Go through each one and ask whether someone could recreate it in 90 days with AI and some money. If the answer is yes, cross it out. A blank page at the end isn't bad news. It shows you where the work is. The full sheet is in Classroom > The Ecommerce Build > Start here: the copy test sheet. Watch: https://youtu.be/xNmUPQEyldM?t=311 Post your top three advantages in The Stack.
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