Q4 Is Almost Here — Don’t Leave It to Luck
Q4 isn’t just “another quarter” in ecommerce, it’s where brands make or miss the year.
Black Friday, Cyber Monday, holiday gifting, end-of-year budgets… buying intent is at its highest, but so is competition.
A few reminders as we are into Q4:
Planning > panic. If your offers, inventory, and creatives aren’t mapped out now, you’ll be reacting instead of scaling.
Your best customers matter most. Email/SMS, bundles, and VIP offers will outperform cold traffic when ad costs spike.
Operations can make or break you. Stockouts, slow fulfillment, and broken flows kill momentum fast during peak demand.
Margins > vanity revenue. Higher ad costs mean promos need to be intentional, not desperate.
Q4 rewards brands that prepare early and execute cleanly, not the ones chasing trends last minute.
What’s everyone focusing on most for Q4 this year, ads, retention, offers, or operations?
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Nicolas Wason
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Q4 Is Almost Here — Don’t Leave It to Luck
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