How do you handle visitors who add to cart but never check out?

Hey everyone 👋

I’ve been noticing a pattern in my store lately. I’m getting quite a good number of visitors adding products to their carts, but they never actually complete the purchase. I’ve been thinking of testing a few follow-up strategies, but I wanted to get some feedback from other experienced store owners here.

Here’s what I had in mind:

Send a reminder email or message the next day after they add to cart, just to remind them their product is still waiting. On the second day, offer a small incentive, maybe a discount or free shipping to encourage checkout. If they still don’t complete the purchase, I was thinking of sending a weekend discount (20–30%) to make it more appealing. Do you think this is too much follow-up or just enough to nudge them? And what’s been working best for you all in recovering abandoned carts?

Would love to hear how others handle this.

3 comments