Anyone else feeling overwhelmed with “beginner-friendly” Shopify advice?

Hey everyone 👋

So I’ve been building my store for the past few weeks, and something keeps confusing me. Everywhere online says “dropshipping is easy”, “just find a winning product”, “use TikTok ads”, bla bla… but when you’re actually doing the work, it’s a completely different reality.

Here’s what I’ve noticed so far:

Product research tutorials all contradict each other

Some say “build a general store,” others say niche only

Shipping times seem longer than what influencers advertise

And ad costs… nobody tells beginners how expensive testing can really be.

Honestly, I feel like new store owners get sold a dream, but the real day-to-day stuff feels way more complicated.

So here’s my question to those who have ACTUALLY launched stores (not just watched YouTube):

What was the biggest thing you wish you knew when starting your Shopify brand?

Was there a major mistake or false “advice” you followed at the beginning that set you back?

Would love some real talk from people who’ve been through it. 🙏

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