Don't be too caught up on profit when you first launch

It's so easy to work out a retail price in your head, then measure this up against your cost price to make sure you have plenty of profit. But then when it comes to actually selling, you're making no sales, and your Cost Per Acquisition is through the roof.

Instead, wit ha new brand, its far more important to just sell as much product as possible, even if you just break even.

reason being, we are building a brand, what's more important right now is social proof, reviews, email subscribers, social media followers etc.

Build your audience first, grow your community, then slowly you can put the prices up and start concentrating on that profit.

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