Do you want to close more deals and create so much value in your sales conversations that price becomes irrelevant? In this series, I break down the exact shifts and principles I’ve used to double and even triple my close rate over the years — without scripts, pressure, or awkward tactics. Some of these ideas are surprisingly simple. When I first learned them, I had the same reaction: “Why did no one ever explain it this way?” Start here.

Selling has become taboo in many cultures, and because of that, most people carry fear, guilt, or discomfort around it. This quietly hurts business owners every day. This challenge is designed to take you through a simple, effortless process that shifts you from feeling scared, sleazy, or nervous about selling… to feeling calm, confident, and clear. You’ll stop avoiding sales, and start seeing selling as a duty. Let's make the most valuable skill in the world, EXCITING again!