If you can think of a product, chances are someone is generating millions of dollars in sales from it annually. So, when advised to "find a winner," it's a nuanced question because virtually anything can be a winner if sold to the right person. For instance, if you come across crutches and decide to market them as stilts, every customer will likely be disappointed. They're suboptimal stilts, leading to minimal sales because they don't serve the intended purpose well. Even if you craft an excellent website that showcases them as fantastic and appealing, the negative reviews will likely follow since they're not designed for that use and don't perform well in that role. Identifying a winning product isn't just about the item itself; it's more about how well it resonates with you. If you dislike water, you'll probably struggle to sell water toys because you can't genuinely find fun and unique ways to market them. In contrast, someone who loves the water might excel because they can experiment with and discover unique selling propositions. It's less about the product being sold and more about the seller. Every product can be a winner in the right context. As the saying goes, when selling a water bottle, the first thing to determine is whether the prospective buyer is thirsty. If they are, you've already won half the battle because they're already convincing themselves they need it, especially if the price is reasonable. However, if you bring up recycling, a thirsty person might set aside their immediate need for water to contemplate the environmental impact, potentially losing you a sale. On the other hand, if someone isn't thirsty, asking about their recycling habits could be a good angle, assuming it aligns with their values. Understanding your niche's desires is crucial, and you should be able to articulate the top five reasons why your product meets those needs. If you're indifferent to water bottles, your pitch might be lackluster: "Hey, do you like, um, plastic containers for water?" But if you're enthusiastic, your pitch could be more engaging: "Hey, do you love the fun of making the bottle cap pop off?" Suddenly, they're more interested because you've engaged them on a different level.