You've made your first sale, and you're ready for the next. But I must caution you, this is a tough period to navigate. Your store might seem perfect now, leading to consistent sales, or perhaps your first sale was a fluke, made by someone who didn't see clearly. This isn't meant to belittle your store or your abilities. However, my experience with Chinese suppliers has taught me that if something seems too perfect on the first try, you're likely overlooking something critical. It could come back to haunt you later. After that first sale, I recommend diving into the branding section and doing thorough research. While I might be the #1 expert in all things jewelry, if you're selling cat equipment, that's outside my wheelhouse. I strive to make these courses as universally applicable as possible, but there's only so much I can cover. Therefore, I urge you to explore widely and learn as much as possible. The more time you invest, the more money you save. Someone with just $20 in their bank can achieve what would otherwise cost $100K by investing their time, whereas someone with $50K might achieve less because they relied on their wallet rather than their effort. Don't be mistaken; if you think you can outperform by investing minimal time and money, it might be best to reconsider your commitment to avoid wasting resources. Your first sale isn't a signal to relax; it's a cue to double your efforts until you secure your second sale. This means either doubling your investment in improving your store or dedicating twice as much time to it. Only after achieving this should you consider doubling your ad spend.