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Jan 16 •
Welcome to the Content that Converts Community!
I’m so glad you’re here, and thank you for joining us. I’ll be sharing fresh, high-value strategies and content every week to help you scale. Plus, I have a dedicated team right here to manage the community and support your growth, ensuring you get the most out of this experience every step of the way.
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Oct '24 •
What Are Marketing Performance Metrics & Why Are They Important?
🔍 Want to know why your marketing metrics might be lying to you? Stop obsessing over ROAS and CPC. Here's what REALLY matters for marketing success in 2024: 📊 New Performance Metrics Framework: Finance Metrics: - Gross Profit (The real money talk) - Profit Margin (What you actually keep) Marketing Performance: - CAC vs nCAC (All customers vs new customers) - MER vs nMER (The true efficiency story) - AOV vs nAOV (Order value intelligence) - LTV (Because customers aren't one-time deals) - eCPNV (What those new visits really cost) Marketing Health: - New Web Visits (Fresh faces) - Return Web Visits (The loyalty check) Why this matters? 👇 In-app metrics like ROAS and CPC only tell part of the story. To truly understand your marketing performance, you need to look at the bigger picture - from customer acquisition to lifetime value. 💡 Pro Tip: Focus on nMER (New Customer Media Efficiency Ratio) instead of ROAS. It tells you how efficiently you're acquiring NEW customers, not just retargeting existing ones.
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Oct '24 •
📍 Start Here (Introduce Yourself)
In this post I'll give you everything you need to know to get the most out of the Online Marketing Growth community. Click 'See More' to read the full post!
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Jan 20 •
Read this before you post today👇
- Someone is discovering you for the first time today. Treat every piece of content like it’s their first impression. - Your “throwaway” post could be the one that lands a client, fills a program, or changes someone’s direction. Hit publish even when it feels mid. - Consistency is a cheat code: most creators don’t lose because they’re bad, they lose because they disappear. Show up anyway
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Nov '24 •
🚨 ATTENTION: Running Google or Facebook Ads? You're Burning Money Without This! 🔥
Mind-blowing stat: 78% of customers choose the first business that responds to them... yet your leads are sitting unread at 2 AM! 💸 The TRUE Cost of Running Ads Without 24/7 Response: • You pay for leads that go cold in 5 minutes • Competitors grab your leads while you sleep • Your ad spend efficiency drops 80% without quick follow-up 🎯 The Math That's Killing Your ROI: For a local business spending $2,000/month on ads: • 100 leads @ $20 per lead • Fast response = 25 sales • Slow response = 5 sales • Money wasted: $50,000/month in lost sales! ⚡ Your Facebook & Google Ads Need This: • Instant response to every lead, 24/7 • Qualification questions asked immediately • Appointments booked while you sleep • Lead data captured before they go cold 🤖 Why Smart Local Businesses Add AI Autoresponders: • Never miss a hot lead again • 75% of common questions handled instantly • Customer satisfaction jumps 25-35% • Triple your lead-to-sale conversion 💡 Real Example: A local realtor was running Facebook ads: • Before: 40% of leads came in after hours • After AI: Night-time lead conversion up 40% • Staff saved 21 hours/week • Monthly revenue increased $15,000 • Ad spend ROI doubled 🎉 The Game-Changer: For less than your monthly ad spend ($2,000-$10,000/year), you can capture EVERY lead and save $88,593 annually! Stop watching your ad budget turn into missed opportunities. Your competitors are already doing this - are you ready to level up? 🚀 #DigitalMarketing #FacebookAds #GoogleAds #LeadGeneration #ROI #SmallBusiness #LocalBusiness #AI #MarketingTips #BusinessGrowth 👇 Running ads? Drop a "YES" in the comments to learn how to stop leaving money on the table!
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