This is how much proxy metrics *needs* to show us about the traction and gravitas for a name. This is also why I ignore them on purpose.
The question, considering this, may be *what* the proxy metrics show and *what* they do not show. I think what they show is all sorts of *frequency*. Frequency of search. Frequency of adoption. Frequency of occurence in natural language. None of that however explain anything about the nature of brand names.
It can perhaps lead to the discovery of some (temporary?) correlation between some pattern and sell-through. Like the way symptoms can tell a doctor what ails a patient. But it tells the doctor nothing about how the body works. The underlying theory for practicing his profession, and the thing that enabled cures to be developed and administered by correlation, had *nothing* to do with statistics. Stats can never be an account of how a system works.
It's astonishing to me that the domain aftermarket can not (refuse?) to see this.
I'll share this one once it clears.