This simple funnel is the highest converting funnel we've ever run
But not in the way you might think
I always believe and say "the work or lack of work you do today, will result in sales or lack of sales in 90 days"
The goal is to convert a hell of a lot faster than that... and this does
But my view is always for the long term, and that's why the "conversion eco-system" is so effective
So let's look at the real numbers
In the last 30 days
545 Visitors
301 Opt-Ins
173 Opened email 1
Not bad, and I am happy adding 301 subscribers a month. Plus the benefit of the eco-system is that's just one of the 4 funnels I have within it. So each one of those 4 bring in a minimum of 100 subscribers to.
Let's talk conversion numbers
173 Open email 1
155 Open email 3 (first offer)
27 Reply to email 3
Again solid numbers, 27 people interested in the offer details, but still no deals closed, so let's continue
12 opt-in for a call
6 Join that month
So the total is... eh, 301 "leads" = 6 sales (LTV of $2k+)
But the funnel continues
119 Open Email 5 and 6
10 Buy something from those emails
I sold 5 x 1:1 call at $250/hr. and 5 people got a trial with Adtaria
On the $250 call 100% of those people credit the $250 to joining a program so another 5 sales locked in.
So rounding up for simplicity
Month 1 Cash:
11 sales at $2k (average) $22k collected
Again pretty happy with that, but the long tail is where it gets really interesting. On average it takes someone 67 days from first contact to purchase.
It used to be sub 21, but with our more automated processes it's higher, and I'm ok with that, as we could add a setter to speed it up if we wanted to
Out of the original 173 who opened email 1 another 7 will purchase within 90 days from that first email.
Again averaging around $2k so the total cash of a single simple funnel is
$36k within 90 days.
Again, not bad.
But as I said earlier we have 3-4 of these running at any one time
And the reason for that is we target different problems/pains
One has a funnel angle (this one)
One has a content angle
One has an offer angle
One has a DM angle
This allows us to make different offers for different levels, adding a bit of diversity to our acquisition.
All of this is organic, all of this our key focus is adding 5-10 people a day to the funnel, and while we could do more, we measure success with consistency not intensity so if we end the month with an average of 10 a day, we've had a successful month, and will ramp up key activities to scale it up.
It's a funnel that can work whether you're at a $100k/mo or $1k/mo.
It's relatively easy to set up with the right messaging and offer, then plugging in traffic, and tracking numbers this thing can start to hum
We rotate angles every few weeks, test variables and tweak things to make it more relevant to the season/time of year
So it's pretty much bulletproof.
If you want some info on it... fire through a DM, happy to share more