Just had a bit of a lightbulb moment 💡

For years creators have been told the same advice:

“Post more content.”

“Be more consistent.”

“Show up every day.”

But nobody really talks about the obvious problem with that…

A human being only has 24 hours in a day.

You can batch.

You can plan.

You can optimise.

But at some point you hit a ceiling because you are the bottleneck.

And I’m starting to realise something interesting about where content creation is heading…

The creators who scale the most in the next 2-3 years won’t necessarily be the ones who work the hardest.

They’ll be the ones who build systems around themselves.

AI editors.

AI research assistants.

AI hosts.

AI avatars that can produce content without them filming every single time.

Not to replace the creator but to remove the bottleneck.

It’s almost like the shift from:

👤 Solo creator

→ to

🏢 Creator with a digital team

Curious to hear everyone’s thoughts on this…

Do you think creators will still be doing everything themselves in a few years?

Or will most creators eventually have AI versions of themselves helping produce content? 👀

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