This is a free course inside the Utopia project.
Utopia isn’t a course or a business model.
It’s a long-term mission: designing and building your own ideal world — a life and a digital-first business that actually work together.
As Derek Sivers puts it:
“When you make a business, you get to make a little universe where you control all the laws. This is your utopia.”
That idea sits at the centre of Utopia.
A business isn’t just a way to make money — it’s an environment you choose to live inside, with rules, pressures, and values that quietly shape your daily life.
This free course is where that work begins.
Instead of choosing a business first and hoping it fits, you learn how to design the kind of world you want to live in — then build a digital-first business that belongs inside it.