⚠️ Lead Decay Happens Fast
Most people assume leads stay warm after they reach out.
In reality, interest drops sharply within minutes if there is no response.
After a short window, the lead either goes cold or chooses a competitor.
By the time you respond late, you are no longer catching a hot lead. You are trying to revive a cold one.
👉 What is the longest you typically take to respond to an incoming lead?
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David Lesnick
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⚠️ Lead Decay Happens Fast
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