8d • AI & Automation
AI in Search: What It’s Actually Doing to Your Paid Ads
👋 Starting a thread on how AI is changing paid search — want to hear what you’re all seeing.
A few things I’m noticing:
• Google’s automation is making more bid/budget decisions for us
• You have less control over keywords than you used to
• It’s harder to see exactly where your ad spend is going
👇 Anyone seeing costs go up or results get weirder lately? Let’s compare notes.
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AI in Search: What It’s Actually Doing to Your Paid Ads
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