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Your funnel isn't broken
Had a coach client convinced her funnel was broken because of a 70% drop-off at step two. Turns out that step was a qualifying question. The "drop-offs" were tire-kickers self-selecting out. The 30% who made it through? Converting at 40%. We stopped trying to plug the leaks. Instead we added more depth to the middle stages and built retargeting only for people who passed that filter. Conversion stayed the same. Ad spend dropped by half. Sometimes the best funnel optimization isn't keeping more people in. It's letting the wrong ones out faster.
Your funnel isn't broken
Hey All,
Hey everyone! My name is Malith, and I’m from the Netherlands. I have a background in both engineering and marketing, and I previously worked at Brevo, a European martech unicorn. I’ve now started a company called ZapDigits, with the goal of helping agencies retain clients and maintain transparency from day one. If anyone here is struggling with marketing reports or analytics, feel free to reach out!
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Introduction
Hi everyone, I’m Toshi! I've recently partnered up to launch an SMMA based in Vancouver, and we're currently in the exploration and setup phase. My focus is figuring out how to scale efficiently right from Day 1. My background is in the agency world: I spent 4+ years as a creative designer and 1 year as a digital marketer, which taught me exactly where agencies waste the most time. Leveraging that experience, I also run a dedicated Voice AI Agency—so I'm focused on integrating that technology to automate all of our lead screening and client onboarding for the new SMMA. I'm here to connect with fellow owners, share insights on building bulletproof systems, and learn the best strategies for landing those first few clients. If you have any technical questions about AI or automation, I'm happy to help!
Ever tried automation?
i am a student currently testing some AI workflows for digital marketing agencies. I’m experimenting with automating follow-ups, CRM updates, and onboarding processes. I’d love to set it up for you completely free in exchange for your feedback on what else could be automated in your workflow. Let me know if you're open to it.
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