2d • SEO/AEO
Google Zero Is A Lie
From Barry Adams via Search Engine Journal
There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the Google Zero narrative is extremely dangerous.
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible.
This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why.
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Google Zero Is A Lie
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