Most resistance isn’t objection it’s confusion. When people don’t take action, it’s rarely because they don’t want to. It’s because they don’t fully understand how something fits into their life. Clarity removes friction. Clear messaging explains: • Who something is for • What problem it solves • What outcome is possible When you communicate with clarity, people feel empowered not pressured. They move forward because it makes sense, not because they were pushed. Refine your message. Simplify your language. Speak directly to real problems. Clarity is one of the strongest conversion tools you have.