Planning to launch PPC Assignment platform for hiring process.

With reference to negative keywords in Google ads it is mandatory to know what sort of keywords falls into top of funnel keyword, middle of funnel keywords & bottom of funnel keywords. It has its own definition in terms of business niches upon which ads are run. Besides this we should be aware that when we are going with low budget it is almost impossible to run search campaign with broad match that is why performance max comes into play where you don’t have access to exclude negative keywords or you can run phrase match keywords for targeting where we have limited amount of negative keywords which comes into proportion while running ads but if its high budget you can definitely run ads on broad match keywords for a month and you will have access to exclude lot of negative keywords. Still it depend on niches of business to identify negative keywords.